We believe your data belongs to you. Learn how we protect your privacy with industry-leading security practices.
Effective Date: February 16, 2026
Privacy First Philosophy:
The 1% is built on a simple principle: your personal data stays on your device. We cannot see, access, or sell your health information, workout logs, nutrition data, or personal entries. You maintain complete control over what you share and with whom.
The One Percent ("The 1%," "we," "our," or "us"), operated by The One Percent with director Daniel Cleave, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App").
By accessing or using the App, you agree to the terms outlined in this Privacy Policy. If you do not agree with these terms, please do not use the App.
We collect minimal information and prioritize keeping your data on your device whenever possible.
When you create an account, we collect:
Important: You can use The 1% without creating an account, though some features like friend connections and cloud backup will be unavailable.
The following data is stored exclusively on your device and never leaves unless you explicitly choose to share it:
We cannot access this data. It is encrypted using Apple's standard iOS encryption and stored locally using Core Data and UserDefaults.
We request permission to read and write comprehensive health data through Apple's HealthKit framework, including:
Why we request all permissions: We request access to certain HealthKit data types that we don't currently display to provide a seamless experience when we add new features. This prevents you from needing to grant additional permissions in future updates.
How we use HealthKit data:
HealthKit data never leaves your device. It is protected by Apple's HealthKit framework and subject to Apple's strict privacy policies. We cannot access this data on our servers.
If you choose to connect with friends in the App, you can selectively share:
Future sharing capabilities: We plan to enable sharing of nutrition data, habits, running routes, and other metrics. You will always control what you share and with whom.
Shared data is stored on Google Firebase in EU-based servers and syncs every 24 hours. When you unfriend someone or delete your account, shared data is immediately removed from their view.
When you add a food item that's not in our database, you can optionally provide:
Our team manually reviews every submission within 24 hours. Once approved, the food item becomes available in our public database for all users, stored on servers located in the EU and UK.
We want to be clear about what we don't collect:
If you choose to submit a bug report through the App settings, we collect:
Bug reports are never collected automatically and require your explicit action.
We use the minimal information we collect for specific, limited purposes:
Your email and username are used to:
Data you choose to share with friends is used exclusively to display your selected information to those specific friends. We do not use shared data for any other purpose.
Food items you contribute help improve our database for all users. Submissions are manually reviewed to ensure accuracy and quality.
Bug reports you voluntarily submit help us identify and fix issues to improve the App experience.
We use basic on-device machine learning to provide workout predictions and recommendations. This processing happens entirely on your device, and no data is transmitted or stored from this process.
The vast majority of your data is stored locally on your device using:
All local data is protected by Apple's standard iOS encryption, which is automatically enabled on all modern iOS devices.
If you create an account, minimal data is stored on Google Firebase servers located in the European Union:
Firebase data is currently protected with standard encryption. We are actively working to implement enhanced encryption for additional security.
User-contributed food items are stored on our custom database servers located in the European Union and United Kingdom. This database is built using OpenFoodFacts data dumps combined with user submissions.
In Transit: All data transmitted between your device and our servers uses standard HTTPS encryption.
At Rest: Local data benefits from iOS device encryption. Cloud data on Firebase uses standard encryption with plans for enhanced protection.
We do not maintain backup copies of user data. When you delete data or your account, it is permanently removed without retention in backup systems.
We Do Not Sell, Rent, or Share Your Data:
We have never sold, rented, or shared user data with third parties for marketing, advertising, or any other commercial purposes. Your data is yours, period.
The only circumstance where your data is shared is when you explicitly choose to share specific workout data with friends you've manually selected within the App. This is entirely under your control.
We integrate with the following third-party services:
We do not use any advertising networks or third-party tracking SDKs. The 1% is ad-free and always will be.
Only our in-house development team has API access to our systems. We do not provide API access to external developers or third parties.
To connect with friends:
Currently, friends can only see:
Future updates will allow sharing of additional data types (nutrition, habits, running data), but you will always control what is shared.
When you unfriend someone or they unfriend you, all shared data is immediately removed from both users' views. The data deletion is instant and permanent.
All subscriptions are processed through Apple's App Store using their in-app purchase system. We have no access to your payment information, including:
Through Apple App Store Connect, we only receive:
The 1% uses local notifications only, which are generated entirely on your device. These notifications:
Marketing Communications: We do not currently send marketing emails or promotional notifications. If we introduce email marketing in the future, it will be strictly opt-in only.
You can view and manage all your data directly within the App's profile section. For a complete export of data stored on our servers, contact us at [email protected]. We will provide your data in encrypted CSV format within 24 hours.
Note: Because your data is encrypted, we can only provide it in encrypted form. We cannot decrypt or view your personal information.
Delete specific data: You can manually delete individual entries, workouts, meals, habits, or other data within each section of the App.
Delete all local data: You must manually remove data from each feature section. Uninstalling the App will remove all local data from your device.
To permanently delete your account and all associated cloud data:
Important: Account deletion is immediate and irreversible. All cloud data is permanently deleted with no backup retention.
You can manage HealthKit permissions at any time:
We are developing a data export feature that will allow you to download all your information in CSV format, compatible with other fitness and health applications. This feature will support complete data portability.
Active Accounts: We retain your account information and shared data as long as your account is active.
Inactive Accounts: We do not currently delete inactive accounts automatically, but this feature is planned for future implementation.
Deleted Data: When you delete data or your account, it is permanently removed immediately with no retention period or backup storage.
Shared Data: When you delete shared data or unfriend someone, the data is instantly removed from all connected accounts.
The 1% stores data in the following locations:
We do not transfer personal data outside of these regions except for the data you choose to share with friends (who may be located anywhere in the world).
If you are located in the European Union or European Economic Area, you have specific rights under the General Data Protection Regulation (GDPR):
To exercise these rights, contact [email protected].
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
To exercise these rights, contact [email protected].
The 1% is rated 12+ and varies by region due to the health and medical information features. We comply with applicable laws regarding children's privacy, including the Children's Online Privacy Protection Act (COPPA) where applicable.
Age verification is handled by Apple through the App Store. We do not knowingly collect personal information from children under the minimum age for their region without parental consent.
If you believe we have inadvertently collected information from a child under the applicable age, please contact us immediately at [email protected].
We are developing several features that will involve data processing:
We will update this Privacy Policy and notify users before implementing features that change how we handle data.
We implement industry-standard security measures to protect your information:
While we take extensive measures to protect your data, no system is completely secure. We encourage you to use a strong, unique password and enable device security features.
In the unlikely event that The 1% is acquired, merged, or undergoes a business transfer:
We have never received legal requests for user data. In the unlikely event we receive a valid legal request:
We may update this Privacy Policy periodically to reflect:
When we make changes:
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
General Privacy Questions:
[email protected]
Account Deletion Requests:
[email protected]
Website:
www.theonepercent.app
Company Information:
The One Percent
Director: Daniel Cleave
Co-director: Mariusz Bennett
Our Commitment to You:
We built The 1% with privacy as a fundamental principle, not an afterthought. Your health and fitness data is deeply personal, and we believe you should have complete control over it. We will never sell your data, never share it without your permission, and never compromise your privacy for profit.
Thank you for trusting us with your fitness journey.