Company Overview
The One Percent is a comprehensive health and fitness application for iOS, developed and operated by The One Percent under the direction of Daniel Cleave. The platform consolidates workout tracking, nutrition logging, habit formation, meditation, and wellness analytics into a single integrated application.
Company Name
The One Percent
Platform
iOS (iPhone, iPad)
Minimum Requirements
iOS 18 or later
Business Model
Subscription ($4.99/month)
Trial Period
7-day free trial
Product Overview
The 1% provides users with a privacy-first health and fitness platform where the majority of data is stored locally on-device. The application integrates with Apple HealthKit and offers comprehensive tracking across multiple wellness categories.
Core Features
- Workout Tracking: 1,000+ exercises, custom workout routines, rest timers, and progress analytics
- Nutrition Database: 3 million+ verified food products with barcode scanning and custom macro goal setting
- Habit Building: Unlimited custom habits with streak tracking and reminder notifications
- Running Tracker: GPS-based route tracking with offline functionality and detailed performance metrics
- Meditation: Guided breathing sessions ranging from 1-7 minutes
- Focus Timer: Pomodoro-based productivity timer with app blocking functionality
- Analytics: Comprehensive data visualization and trend analysis across all metrics
- Apple HealthKit Integration: Bidirectional sync for workouts, heart rate, sleep, and body measurements
Technical Infrastructure
- Local data storage using Core Data and UserDefaults
- Cloud storage via Google Firebase (EU servers) for optional account features
- Nutrition database utilizing OpenFoodFacts data with offline access
- GPS tracking via Mapbox API
- On-device machine learning for workout predictions
- Standard iOS encryption for all local data
Market Position
The 1% differentiates itself through comprehensive feature integration, addressing the market need for consolidated health and fitness tracking that typically requires multiple specialized applications and subscriptions.
Current Metrics
- 1,000+ active users
- 3,000+ sessions logged
- 5.0 star App Store rating
- 92% user satisfaction rate
Privacy & Data Management
The 1% operates on a privacy-first architecture. User data remains on-device by default, with optional cloud backup for account holders. The company does not sell, rent, or share user data with third parties. All health data integration through Apple HealthKit remains subject to Apple's strict privacy guidelines.
Users maintain granular control over data sharing, with the ability to selectively share workout information with chosen contacts within the application.
Product Roadmap
Planned developments include:
- Apple Watch standalone application (in development)
- Sessions feature for HIIT, yoga, Pilates, and virtual workouts
- Enhanced social sharing capabilities
- Meal planning and recipe functionality
- Coaching platform with certified professional integration
- Data export/import functionality in CSV format
- Apple Sign In and Google Sign In authentication options
- Android platform expansion (contingent on iOS user base growth)
Contact Information
General Inquiries
Email: [email protected]
Website: www.theonepercent.app
Technical Issues
Email: [email protected]
Press & Media
Email: [email protected]
Partnership Opportunities
Email: [email protected]
Additional Resources
App Store: Download The 1%
Support Documentation: Support Center
Privacy Policy: Privacy Policy
Feature Requests: Request Portal